Kickstart 2021 with our top low-cost digital marketing ideas. We take a look at how to improve your visibility on Google and ramp up your social media presence. These online marketing tips will help your business attract more customers in 2021.
Improving Visibility on Google
Google My Business
There are some quick and simple tactics businesses can deploy to improve their visibility on Google when potential customers are searching for their services. One of these tactics is ensuring your business has a Google My Business page set up, this is an online business profile that shows your business on Google Search and Google Maps. The profile displays your core details: phone number, email, address, opening hours, website details and information about what your business offers. When searching on Google for your business or local businesses in their area potential customers will see this information within the search results making it much more likely they will engage and contact your company. Setting up a Google My Business page is free and easy and can be done quickly online. We recommend if you already have a business listing making sure your details are up to date and you fill out all of the information possible including adding images of your products / store. Find out more and sign up for a Google My Business account.
Google Reviews
Once you have a Google My Business account you can gain reviews from customers, genuine positive reviews encourage more customers to choose your business over the competition. Satisfied customers will on most occasions be happy to write a review for your business, especially if you offer them an incentive such as a discount on a return visit. Having a platform customers can use to review your business can open up the potential issue of negative customer reviews. It is important to make sure each review, positive or negative is handled and addressed. Customers prefer to see negative reviews that have been resolved as opposed to ignored by a business, this shows good customer service and that a business handles issues correctly.
Social Media Presence
Many customers look at a business’s social media profile before deciding whether to use them over the competition. If issues arise customers often go to social media to try and contact a business. Keeping a social media presence on a few relevant platforms can help a business to keep in touch with customers and share business updates.
Social media can also help to attract new customers if time is invested into a social media strategy. Sharing new products or services, customer testimonials, product or service benefits and content which shows you are an expert in your business field all help a business to gain new customers. Keeping in contact with customers can have many benefits, including gaining an insight into their frustrations or grievances. Customers will also use social media to post positive feedback and reviews that can be viewed by other potential customers. We recommend keeping a basic profile on Facebook and Twitter, making sure your details are all correct and adding updates at least twice a week but checking for any messages daily.
