How to Review and Improve your Online Presence
Your business’s online presence is vital, consumers often search online using various platforms to discover information about a business. The pandemic has amplified this, people are much more likely to order online or search for information online before making a trip out. Reviewing your online presence and what customers are seeing is crucial to avoid losing out on potential customers due to old or incorrect information online.
Search for your business
Put yourself in your customers shoes, search for your business on a few different search engines, make sure you include the following search engines:
- Bing
- Yahoo
- DuckDuckGo
These are the top search engines in the UK as of January 2021, Google is the most popular with over 85% of the market share. See how easy it is to find your business and check the information online is correct, check information such as: telephone number, email, web address, address, opening hours etc. If any of this is incorrect update it immediately so new and existing customers can get in contact when needed.
Google My Business
A Google My Business account helps Google understand your business and provides a listing on Google maps and Google search. We suggest setting up an account if you don’t already have one for your business. Keeping your details up to date in your Google My Business account is really important to avoid missing out on potential business. Find out more about setting up a Google My Business account.
Social Media
Do you have any old social media profiles hanging around with incorrect information? Or are people searching for you on social and unable to find your business. Take a look on Facebook, Twitter, Instagram and LinkedIn by searching for your business name and see what the results show. Make sure if you have a profile on any social media website that the details are up to date in the about section. We recommend maintaining a basic level of presence on social media as this is often where potential customers will search for more information and reviews for your products and services.
Online Industry Directories
Many B2B specialised services use online industry directories to list their business and help potential customers find their product or service. If you are a member of any directory, we suggest reviewing the information on them and ensuring all of the details are correct. You may find you offer more or less services since the directory record was created.
By following our tips on how to review and improve your business’s online presence you can help potential customers or existing customers find your business details online.
